Good
Keyword and Keyword Phrases
Good keyword
and keyword phrases are a necessity in driving targeted
traffic toward sites. This is the traffic that has the potential
to be converted into paid visitors. Keyword research is needed
to choose good keywords and keyword phrases that users type into
the search engines. When targeted keywords are entered into the
search engine, the goal is to
have the website in the upper portion of the page. In the newspaper
business this is called the 'upper fold' which sells advertising
for premium pricing.
Broad and Narrow-tailed Keywords
Keywords can be divided into two categories: Broad
keywords and Long-tailed keywords. An example would be 'SEO'
as a very broad keyword while 'Texas SEO'
is more narrow, 'Dallas SEO' even
more narrow and the very end of this geographic keyword set of
phrases would be 'Highland Park SEO' a much less entered search
term. On the end of the spectrum, choosing a too narrow-tailed
keyword could generate no traffic.
Ideally, the broader search term where a website can
reach the first few SERP pages the better. This can be done but
the amount of worked/effort can generally be judged by the amount
of documents that result in that particular search term; the more
documents competed against, the higher degree of difficulty/work.
Specific pages will be designed that focus on choosing
good keywords. Research will be performed and the page will be
optimized with copywriting
to give unique content that will be properly indexed by the search
engines.
Mistakes to Avoid in Choosing Keywords:
- Accepting a keyword or phrase that is too broad and too competitive
- Choosing a keyword that is too narrow and will bring little
if any traffic
- Keywords that are not searched
- One-word keywords
- Keywords not associated with the website and/or business
Dallas SEO- Texas Search Engine Optimization- Good
Keywords |
