August 27, 2007- Students at Cornell
University trust Google rankings over the relevance of the search
query. The study was conducted on 22 undergraduate
students with various degrees. The students chose links that
were higher in the search results regardless of the relevance
of the link in the snippet given in the title description.
The results of the study conclude that people
making large amounts of money on Google will continue to make
huge sums of money regardless of the quality of the product
while smaller ventures with a potentially better product will
continue to struggle in the amount of sales against higher ranking
sites.
August 16, 2007- Google is buying some
companies in China and investing in more companies within China,
according to a PCWorld article. Google follows behind the number
one search engine market company, Baidu.com, but Google executives
say they will eventually take their competitor's number one
position. The companies being purchased or invested in are still
unknown and the technologies of the companies are also undisclosed
at the moment.
August 9, 2007- Google just released
its S.E.C. 10-Q filing. Google also explains its risk
and vulnerabilities with online search engine marketing
businesses in competition within the 10-Q filing: (a) significant
competition from MSN and Yahoo, (b) competition with other internet
companies, (c) competition from traditional media companies,
(d) Google is expecting a revenue decline, (e) operating results
fluctuate which may reflect in short results, (f) must remain
innovative and provide new products and services to remain competitive
and not suffer in revenue decline, (g) revenue is almost entirely
advertising driven and cannot suffer loss of advertisers, (h)
Google relies heavily on its Network Members and must not lose
these members to other competitors offering similar services,
(i) Google must manage its rapid growth, (j) must maintain strong
branding and finally (k) acquisitions could result in problems
such as dilution, operating difficulties and other negative
consequences.
August 4, 2007- Answers.com's
recent Press Release has stated the company's internet
traffic is down 28% due to Google changing its algorithm. The
CEO of the company said it has relied to heavily on search engines
in the past and was one of the heavy decisions to purchase Dictionary.com.
Answer.com needs to look at its content as
Google has small algorithmic changes daily not major
shift changes as has been seen in the past.
