July 24, 2007- Click
Fraud rose another point to increase in the second
quarter to almost 16%, according to Click
Forensics. The company reported that botnets doubled and
were responsible for a significant rise in click fraud for the
second quarter.
July 24, 2007- AOL
has announced that it is acquiring Tacoda,
a behavioral targeting ad network and technology company. AOL
owns Advertising.com
where behavioral targeting will be incorporated on the largest
online network ad. Behavioral targeting is a form of personalization
that has taken off on Google and Yahoo.
July 20, 2007- Google's revenues are
up over 58% from 2006 for the second quarter. They
had revenue's of $3.8 billion and were up 3% over the first
quarter. Google paid about 30% of the revenue to distribution
partners with $1 billion paid in Traffic Acquisition Cost (TAC).
Google's operating expenses increased in the quarte to an extra
5% to $1.2 billion with half of that contributed to salaries
and an increase of 1,500 employees.
July 17, 2007- Answers.com
is to buy Dictionary.com for $100 million, according to Ansers
press release. Answers is acquiring Lexico Publishing
Group, LLC owner of Dictionary.com, Thesaurus.com and Reference.com.
Lexico had 11.5 million users in June '07 which is going to
make Ansers.com a leader in online references. It is speculated
that the addition of Lexico Publishing will increase traffic
overall of Answers Corporation to over 22.5 million unique users
each month bringing the company to #28 for U.S. web properties.
July 12, 2007- Google
is starting their Mobile Adwords in Beta. Mobile
Adwords will allow users to connect to mobile websites,
users can call numbers directly on websites, schedule ads where
users call businesses during business hours, etc. Adword purchasers
will pay when users click the ads and call businesses from the
ads and Adword purchasers may set their daily limit and will
easily be able to create and edit ads.
July 2, 2007- Yahoo
is binging forth a new ad campaign, SmartAds.
The campaign has the functional capabilities of target audiences
based on demographic, geographic or behavioral profiles or a
combination of all three. Yahoo has been performing this ad
distribution but reports what is unique is the "creative
assembly platform" that allows the advertiser to personalize
the ads.
