Dallas Search Engine
Marketing (SEM)-News Sep. '07:
September 26, 2007- Rumors hold that
Microsoft is looking to buy a 5% stake in Facebook;
if that is so, Facebook would be worth an estimated $10 billion.
September 11, 2007-Balihoo Search Engine
has announced that its beta program will now include media companies;
previously the company only opened its doors to media
buyers, advertising firms and major national advertisers. The
Boise, Idaho company claims to be the first and only vertical
search engine in the advertising media industry.
September 5, 2007- Yahoo purchased
Blue Lithium for $300 million. Blue Lithium was started
in 2004, claims more unique visitors than the big 3 search engines
and has 10 offices worldwide. Blue Lithium is the 2nd largest
ad network in the UK and the 5th largest ad network in the United
States. Blue Lithium targets behavioral and demographic ad performance
that Yahoo! hopes will make them a leader in ad delivery.
Search Engine Marketing (SEM)- News
September 2007
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